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Tuesday, March 30, 2010

Lesson 8: Random Words and Image Association

Random words are use to re-ignite creative thinking when we need to generate a new idea. From every single random words that we came out will lead us to more ideas and finally will help us to complete our works.

According to the lecture notes:
Random association is an idea generation method which allows students to systematically generate new ideas through a fixed formula which using Analogy, Metaphor, Mind Map and another technique also.
The whole premise of Random association is to use a Random Word to provoke a reaction from the brain.

The new generated ideas will be away from the stereotype.

Some examples of random words and image association:







Random words works in particular bu making you go elsewhere for ideas, and hence pushes you out of your current thinking rut. It uses the principle of forced association to make you think in new ways and create very different ideas.

Sunday, March 28, 2010

lesson 7: Exercises for Juxtaposition

Some exercises for Juxtaposition.










1. Flower 0. Head
2.Lightning 9. Rain
3. Ice 8. Wood
4 .Light 7. Tree
5. Fire 6. Spider
6. Duck 5. Root
7. Dog 4. Mountain
8. Oil 3. Wind
9. Leave 2. Rock
0. Fly 1. Water

Exercise 1:
Choose 3 pairs of number from group one and 3 pairs of number from group two.Merge each pair of them together. Write a sentence by using the words given and draw a picture for each of group.











I had choose 3 pairs of number, which is ( 09,23,90)

Make a sentence by using the words given

1. (09) = Fly + Rain
The bird fly in the rain.

2. (23) = Ice + Wind 
The Ice was melted after blowing by the wind.

3. (90) = Leave + Head
Some leaves drop on his head.


combination of 2 word

1. Flyrain 

2. Icewind

3. Leavehead




Exercise 2:
How merges go wrong?

Choose 2 differnt animals, combine and merge their characteristic together to make a new animal that people never see it before. Draw a picture for it. The chosen animals must be the animals that can't live when they stay together. Explain for it.

This is what I draw at class. The combination Elephant and fish. I named it as 'Elefish'.
Elephant + Fish = Elefish

The elephant is large and land mammals and the fish is aquatic vertebrate animal. They can't stay together because they stay in different environment. The elephant can't live in the water because it need to breath in the air and the fish cannot live without water. 
It was a funny combination for me. XD

Exercise 3: 
a) Create a passage / writing that describe the concept of 'love' , chili as metaphor.
Love is like a chili
Chili is spicy
Love is sweet
taste it then love it

b) Create a passage / writing that describe the concept of 'man', mortal and pestle as metaphor.
Man is like mortal and pestle
They are strong and protective
just like mortal and pestle 
strong and steady

c) Create a passage / writing that describe the concept of 'happiness', time as metaphor. 
Happiness is like the time
Time pass without waiting
Time just like money, pay for happiness



Sunday, March 21, 2010

Lesson 6: Juxtaposition 2

In this lecturer class, our lecturer brief about Juxtaposition again, same with last week. 


There are two types of verbal and text anology, which are metaphor and similes.

What is metaphor?
- based on lecturer's note, I know that metaphor is a figure of speech in which 2 different things are linked by some similarity.Comparison that are obvious are not consider metaphors. Therefore, metaphors occur, when 2 different ideas are being connected in imaginative ways and agreed to be dissimilar at first.


What is similes?
- A simile is a figure of speech comparing two unlike things, often introduced with the words "like" or "as".Although similes and metaphors are both forms of comparison, similes allow the two ideas to remain distinct in spite of their similarities, while metaphors compare two things without using "like" or "as".

There are many different categories of analogies, which will prove to be very useful in the idea generation process. Our lecture only introduce 2 different categories of analogies, which are logical analogy and another one is affective analogy.

logical analogy
- Based on notes, logical analogies are analogies, which use similarities in the design, structure or function of to connect back to the subject.


affective analogy
- Affective analogies are the emotional resemblance.


What is oxymoron?
Based on wikipedia, oxymoron is a figure of speechthat combines normally contradictory terms. They appear in a range of contexts, from inadvertent errors such asextremely average, to deliberate puns like same difference, to literary oxymorons that have been carefully crafted to reveal a paradox.

Lesson 5: Juxtaposition

Juxtaposition
Definition: A placing or being placed in nearness or contiguity, or side by side; as a juxtaposition of words.


Juxtaposition can be defined as placing two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposing two objects or words next to each other, human brain will automatically associate or transfer meaning. Usually ‘turning’ something familiar to something less familiar or vice-versa.


Many creative processes relies on juxtaposition. The act of juxtaposing is to place two objects or words next to each other. What automatically happens is that there is transference of meaning. Usually from something familiar to something less familiar. 


Some example for Juxtaposition: 




Sources from : google image