Random words are use to re-ignite creative thinking when we need to generate a new idea. From every single random words that we came out will lead us to more ideas and finally will help us to complete our works.
According to the lecture notes:
Random association is an idea generation method which allows students to systematically generate new ideas through a fixed formula which using Analogy, Metaphor, Mind Map and another technique also.
The whole premise of Random association is to use a Random Word to provoke a reaction from the brain.
The new generated ideas will be away from the stereotype.
Some examples of random words and image association:
Random words works in particular bu making you go elsewhere for ideas, and hence pushes you out of your current thinking rut. It uses the principle of forced association to make you think in new ways and create very different ideas.
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